T.G.I. Friday's® Restaurants Give Me More Stripes™ Members to Receive Double Stripes in April

PRNewswire
CARROLLTON, Texas
Mar 19, 2009

Friday's® Celebrates International Customer Appreciation Month With An $8 Gift Certificate for Every $50 Spent All Month Long

CARROLLTON, Texas, March 19 /PRNewswire/ -- T.G.I. Friday's restaurants today announced it will treat the more than 760,000 current members and new members of its Give Me More Stripes guest recognition program to double stripes as part of its International Customer Appreciation Month celebration in April at participating restaurants.

For members of Give Me More Stripes, Friday's awards stripes for dollars spent (excluding alcohol only purchases). Normally, for every $100 spent members receive 100 stripes. For each 100 stripes earned, members receive an $8 gift certificate. With double stripes being awarded members can receive an $8 certificate for every $50 spent since every dollar equals two stripes during April ($50 = 100 stripes = $8 gift certificate). To sign up, visit www.givememorestripes.com. Guests may also sign up at Friday's via TouchTunes jukeboxes where available.

"These are our best guests and we want them to know that Friday's appreciates them twice as much during Customer Appreciation Month," said Andrew Jordan, senior vice president of marketing for T.G.I. Friday's USA. "We elevate Give Me More Stripes members with immediate perks and ongoing incentives all year long. During April we're going to give them twice as many Friday's."

Formally launched in July of 2008, Friday's Give Me More Stripes program, the only nationwide in-restaurant of its kind, offers the following immediate benefits:

  • Free appetizer or dessert upon sign-up (up to $8 value)
  • $8 certificate for every $100 spent (excluding alcohol-only purchases)
  • One-time use jump-the-line-pass
  • Exclusive communication about specials and food/drink previews
  • Personalized & customized membership card

In addition, Give Me More Stripes members have been treated to the following over the past nine months:

  • Complimentary members-only food such as chips and dip or hummus and chips
  • Free takeaway snacks like Cheddar and Bacon Potato Skins
  • Free dessert during Black Friday Weekend
  • Free red and white chips at the World's Largest Inauguration Party
  • Double stripes on special party days throughout the year
  • $5 coupons off Ultimate Recipe Showdown entrees
  • Free crispy bean fries as part of The Game We Can't Name Eve party
  • Free birthday dessert with the purchase of an entree
  • Voting privileges to determine the All-American Drink
  • Free Spiced Up Cupcakes on Valentines Day with the purchase of two entrees
  • Free order of Cajun Crispy Green Bean Fries at Mardi Gras Friday's Style Party
  • Free half order of Loaded Potato Skins during Friday's St. Patrick's Day party

"Give Me More Stripes is about enhancing our guests' experience at Friday's restaurants," continued Jordan. "The spirit of the program is about special treatment for our best guests every time they visit T.G.I. Friday's and about showing our appreciation for them in the manner that is most meaningful to them."

Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of March 2009, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. For more information, visit http://www.fridays.com.

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SOURCE: T.G.I. Friday's USA

Web site: http://www.fridays.com/


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