TGI Fridays™ at Braintree Re-Opens, Boasting New Modern Design and Re-Energized Atmosphere
Local guests among first to glimpse Fridays'™ latest design concept
Sep 26, 2013
BRAINTREE, Mass., Sept. 18, 2013 /PRNewswire/ -- After much anticipation, the doors at TGI Fridays in Braintree reopened last night, revealing a new contemporary design being implemented at Fridays restaurants throughout the country. Community leaders and guests joined Fridays CEO Nick Shepherd to celebrate the reopening, check out the new look, and experience an evening of fun, fresh handcrafted cocktails and Fridays craveable appetizers.
The newly-redesigned Braintree Fridays creates a fun, energetic vibe with a dramatically redesigned bar as the focal point of the restaurant, complemented with an open kitchen that highlights favorite Fridays menu items as well as the introduction of a new line up of fresh, mouth-watering handcrafted burgers.
"Fridays' legacy is built on providing our guests great food, top bartenders crafting the finest cocktails and a uniquely fun service experience provided by the best team in the business – an experience the people of this community love so much," said Ricky Richardson, president and chief operating officer, TGI Fridays USA. "Now with our new look, innovative new food and drinks, and energized teams, we're taking the Fridays experience to the next level, and we're incredibly excited to bring this to our guests in Braintree."
TGI Fridays has been a staple in Braintree for almost a decade. As part of the newly-renovated South Shore Place shopping center, the new Fridays will be retaining many of its original team members, which make up the approximately 130 jobs Fridays provides to the local community.
"I am excited for Fridays as they re-open their modernized restaurant," said Mayor Joseph C. Sullivan. "Braintree and TGI Fridays will benefit with this refreshed look - and that is good for our town."
The new redesign is tailored to the Braintree community and location, and is part of a larger re-imaging campaign that Fridays will roll out over the next three years. Boston is among the first locations to undergo the process, along with Baltimore, Washington D.C. and Miami, with all locations expected to be redesigned by the end of 2015.
TGI Fridays Braintree is located at 60 Forbes Rd. in Braintree, across from South Shore Plaza, off of Route 93.
About TGI Fridays
TGI Fridays restaurants offer authentic American food and exciting drinks in an atmosphere that provides an energizing Friday feeling – any day of the week. Fridays guest recognition program, Give Me More Stripes®, rewards loyal guests with great deals and fun events year-round, creating an engaging customer experience. As the original casual dining restaurant, TGI Fridays differentiates itself with a unique point of view which promises to exhilarate its guests with the feeling of Friday.
TGI Fridays, which operates more than 900 restaurants in more than 60 countries, is also famous for its knowledgeable and charismatic bartenders, approximately 8,000 of whom compete annually for the title of the "Greatest TGI Fridays Bartender in the World." TGI Fridays believes in the importance of acting responsibly, and as a result its Responsible Business Program is focused on positively impacting the economic and environmental well-being of the communities and neighborhoods in which it operates. For more information, visit www.fridays.com.
SOURCE TGI Fridays
For further information: Nicole Bott, Peppercomm, 212-931-6168, firstname.lastname@example.org
The BFM – The Best FridaysSM Margarita
NEW Peach Honey Smash
Skinny Cosmo Cooler
Patrón Cosmo 'Rita Shaker
NEW Blackberry Long Island Tea Shaker
NEW Double Berry Mojito Shaker
Barbados Rum Punch
Ultimate Long Island Tea
FridaysSM Spiked Lemonade
Grey Goose Cooler
The trademarks JACK DANIEL'S and JACK are used under license to TGI Friday?s Inc. All rights reserved.
Beers on Tap
ANGRY ORCHARD CRISP APPLE CIDER Hard Cider (Gluten Free) — Cincinnati, OH
BUD LIGHT American Light Lager — St. Louis, MO
STELLA ARTOIS European Pale Lager — Belgium
SAM ADAMS BOSTON LAGER Vienna Lager — Boston, MA
SAM ADAMS SEASONAL Varies by Season — Boston, MA
SAM ADAMS REBEL IPA American IPA — Boston, MA
WIDMER BROTHERS OMISSION American Pale Ale (Gluten Free) — Portland, OR BUDWEISER American Lager — St. Louis, MO
COORS LIGHT American Light Lager — Golden, CO
MILLER LITE American Light Lager — Milwaukee, WI
MICHELOB ULTRA American Ultra-Light Lager — St. Louis, MO
HEINEKEN European Pale Lager — Netherlands
AMSTEL LIGHT European Light Lager — Holland
NEWCASTLE BROWN ALE English Brown Ale — England
CORONA Mexican Lager — Mexico
CORONA LIGHT Mexican Light Lager — Mexico
DOS EQUIS LAGER Mexican Lager — Mexico
MODELO ESPECIAL Mexican Lager — Mexico
Ask about our roster of additional local & craft beers.
KENDALL–JACKSON Chardonnay — California
BAREFOOT Chardonnay — California
BERINGER White Zinfandel — California
ECCO DOMANI Pinot Grigio — Italy
SEVEN DAUGHTERS Moscato — Italy
KIM CRAWFORD Sauvignon Blanc — New Zealand
By the Bottle
RODNEY STRONG Cabernet Sauvignon — Sonoma County, California
ZONIN (SPLIT) Prosecco — Italy
VEUVE CLICQUOT Champagne — France
DOM PÉRIGNON Champagne — France
DARK HORSE Cabernet Sauvignon — California
LITTLE BLACK DRESS Merlot — California
CUPCAKE Pinot Noir — Central Coast, California
ALAMOS Malbec — Argentina
APOTHIC Red Blend — California
NEW Strawberry Passion Fruit Tea
Red Bull® Passion Slush
Ruby Red Bull® Slush
Free refills on all Slushes excluding Red Bull®